Virat Kohli Ends ₹110 Crore Take care of Puma, Eyes New Model Partnership with Agilitas
Virat Kohli’s long-standing relationship with the sports activities model Puma is reportedly winding down, because the star cricketer is seeking to discover new alternatives. Kohli, who has been a significant determine within the cricket world, signed a hefty deal estimated at round Rs. 110 crores again in 2017, which secured his partnership with Puma for eight years. As that contract is coming to an in depth this yr, information means that Kohli received’t be renewing his cope with Puma and shall be transferring in a distinct course.
A spokesperson for Puma India has introduced the tip of their partnership with Kohli, expressing their well-wishes for his future. They mirrored on their years collectively, mentioning the thrilling campaigns and revolutionary product partnerships they established throughout that point. Puma additionally emphasised their dedication to investing within the subsequent wave of athletes and persevering with to form the sports activities tradition in India.
However, it appears Kohli is excited by branching out together with his personal model, One8, aiming to show it into a worldwide presence. He’s reportedly eyeing a partnership with a comparatively new athleisure model referred to as Agilitas, which was launched in 2023 by Abhishek Ganguly, who beforehand led Puma in India and Southeast Asia. Agilitas is specializing in producing and retailing sportswear, not simply in India however globally.
Curiously, Agilitas lately secured the licensing rights for Lotto, an Italian sports activities model, in India, Australia, and South Africa, which might make the model much more interesting to Kohli. Whereas there’s no official phrase but from both Kohli or Agilitas, anticipation is constructing for what’s to return within the subsequent few weeks.
In the meantime, Kohli is constant to make waves on the sphere. He’s in high type and lately made historical past by being the primary participant ever to hit 1,000 boundaries within the Indian Premier League throughout a match towards the Delhi Capitals. He’s performed in all 18 seasons of the IPL to date, and thru 257 matches, he has scored 721 fours and 279 sixes. This spectacular stat places him on the high for essentially the most fours in IPL historical past, and he’s simply behind Chris Gayle and Rohit Sharma for essentially the most sixes. It’s clear that Kohli is a pressure to be reckoned with, each on this planet of cricket and within the model partnership panorama.
